The Invisible College was a series of creative writing lessons which featured advice from writers including Kurt Vonnegut, Eudora Welty, C S Lewis and Ernest Hemmingway.
Content Producer, Radio 4 Interactive, May 2015
- Creating a social media strategy to increase audience engagement.
- Using Photoshop to create shareable assets.
To accompany the series, Dr Cathy Loughran compiled Eight Tips on Writing – a list of quotes from some of the featured authors.
I created a feature page using the BBC’s Content Management System (CMS) iSite 2 and produced the visual assets using Photoshop to accompany each image – these assets were also used on social platforms to encourage traffic back to the site and catch up listening.
I also produced a series of clips – shareable highlights from the three episodes. These were scheduled to go out one a day in the final week of the series to maintain audience engagement.
The Invisible College proved very popular with the Radio 4 audience.