BBC Music Get Playing was a collaboration between UX&D and BBC Music that resulted in one of the BBC’s most sucessful ever UGC projects – the Virtual Orchestra. This cross-platform, digital first offering spanned TV, radio, a live event (Proms) and partnerships with ABRSM, Making Music and Music for All.
Senior Content Producer, BBC Music Get Playing, UXD, March to September 2016
- Project managed, designed and produced BBC Music Get Playing website to a tight broadcast deadline (2 months)
- Developed effective cross-network relationships – persuaded talent from across the BBC to be a Get Playing network champion
- Built and maintained good working relationships with my team in Salford and led and managed delivery of content from my team members including Senior UX Designer and Copywriter
- Filmed talent (including David Baddiel, Peter Hook and Midge Ure) for web and social content
- Led cross-network social syndication plan – Get Playing trended in London on Twitter on day of launch (Tuesday May 24)
- Commissioned and exec-produced 6 Music Get Playing Champion Shaun Keaveny’s All Star Band
- Commissioned and exec-produced animation ‘Blood, guts and passion: Carmen in two minutes’ – voiced by 6 Music Get Playing Champion and created by Damn Fine Media.
- Used Virtual Orchestra videos to produce shareable pieces of content to get more uploads including The Virtual Orchestra is forming and The Virtual Orchestra in their own words.
- The BBC Performing Groups joined the Virtual Orchestra too – including the BBC Concert Orchestra and the BBC Philharmonic.
The Virtual Orchestra was one of the BBC’s most sucessful ever UGC projects.
- Over 1,200 people in the Virtual Orchestra
- Approximately 660 people in over 90 groups
- Over 30 different parts of the Toreador Song.
- Over 50 different types of instruments
- 1.2m viewers to BBC Two Last Night of the Proms – 6.1% audience share. Part of the Virtual Orchestra film was shown in the interval.
- The Virtual Orchestra film was shown on BBC Four’s Last Night of the Proms from around the UK
on Sunday September 18.